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Dear Arthur,

Get in contact with what concerns the CEO personally, what he is  
afraid of and avoid to talk in the third person singular or plural:  
it, he, them, they are escape words. And the idea to be really well  
informed about what maters to him can help to start a relevant  
discussion about the "essential variables" on his level, with his  
direct stakeholders. How does it come that the KLM is full of agile  
and resilient people and the organizatio is not? Because it is  
organized that way. The purpose of the system is what it does.

Success and until we SKYPE,

Luc


Op 13-dec-08, om 11:37 heeft Arthur Dijkstra het volgende geschreven:

> Dear all,
> In conveying the benefits of cybernetics and VSM we have to consider  
> manager's constraints like lack of time and limited background for  
> these concepts, but loads of experiences that could be related to  
> VSM and cybernetics. (Luc is especially good at this(and many other  
> things as well...)).
> Pictures, next to spoken and written text, have an enormous  
> explanatory power. So I want to propose to jointly develop pictures,  
> diagrams, figures etc. These could range from simple high level low  
> detail to high detail low level concepts. The usage will depends on  
> the audience, time and interest.
>
> This coming Monday morning I will have 5 mins with the CEO. You can  
> imagine the turmoil he is in, in international aviation.
> I want to get his attention, and interest that would result in a  
> longer meeting allowing to tell more. The CEO has expressed a desire  
> for 'agility' and 'resilience'. I want to connect on those interest.
> Recursion, autonomy and cohesion and the  way these could be managed  
> are important aspects to explain, not in words but in diagrams.
>
> I will work on this, but maybe you have done already this. Lets  
> share them and put them on the wikispace.
>
> What would you suggest that I present to my CEO in these 5 minutes ?
>
> Thanks,
> Arthur
>
>
> -----Oorspronkelijk bericht-----
> Van: Forum dedicated to the work of Stafford Beer [mailto:[log in to unmask] 
> ] Namens Leonid Ototsky
> Verzonden: woensdag 10 december 2008 21:06
> Aan: [log in to unmask]
> Onderwerp: Re: Selling Cybernetics to Business and Managers
>
> Frank,
> Thanks for the "Straw Dogs" reference.
>> From my point of view there are some good thoughts and
> some wrong thoughts in this book. The good ones are that humans are  
> just
> another species and we cannot control our destiny. The wrong ones  
> are that
> there is no such thing as progress. Every biologist knows that there  
> is
> progress in evolution, that most recent developments are most  
> advanced.
> This is the theory of Severtsov and Shmalhauzen (in Russia). The  
> progress
> is in the increased complexity and functional repertoire of organisms.
> Human history also shows examples of progressive social evolution.  
> It's
> not all straight-forward, but the trend is obvious. Human society is  
> far
> from being ideal but it is better than it was.
> Suppose the VSM is "a Progress Oriented" too .
>
> Leonid - http://ototsky.mgn.ru/it
>
>> Dear Leonid,
>> yes businesses should be aware of those global problems that impact  
>> on
>> them.
>> However I'm a bit wary of the missionary zeal that is becoming  
>> apparent on
>> this list as regards "changing the world".
>>
>> I'm suspicous of the visionary trap and many brilliant thinkers  
>> succumb to
>> it. I'll read book x and think wow this is good stuff, however many  
>> times
>> the book is marred by the ending chapter(s) describing the author's  
>> vision
>> for a better world.
>>
>> For those that feel that might be susceptible to this, I recommend  
>> John
>> Gray's "Straw Dogs" a brilliant polemic on (I suppose) Humanism..
>>
>> http://www.amazon.co.uk/Straw-Dogs-Thoughts-Humans-Animals/dp/1862075964/ref=sr_1_1?ie=UTF8&s=books&qid=1228782266&sr=1-1
>>
>> I agree with you that the bottom up approach is best. I'd be  
>> tempted to
>> work
>> at the lowest level and see what emerges, rather than try and change
>> global
>> insitutions directly.
>>
>> Regards
>>
>> Frank
>>
>> ----- Original Message -----
>> From: "Leonid Ototsky" <[log in to unmask]>
>> To: <[log in to unmask]>
>> Sent: Monday, December 08, 2008 6:29 PM
>> Subject: Re: Selling Cybernetics to Business and Managers
>>
>>
>> Dear Frank,
>> Suppose the time has come for business people to understand global
>> problems which may effect them . It is not only global financial  
>> problems
>> but many others (look at my presentation to the WOSC-2008
>> - http://www.ototsky.mgn.ru/it/papers/wosc2008v2.pdf ).
>> Suppose it will be good to PR the VSM as a foundation for solving  
>> their
>> ndividual problems through the more Global VSM approach -
>> http://www.ototsky.mgn.ru/vsm/
>>
>> Best Regards,
>> Leonid Ototsky - http://ototsky.mgn.ru/it
>>
>>>
>>> Dear Everyone,
>>> How do we package Cybernetics in order to make it appealing to  
>>> business
>>> people?
>>>
>>> For a start maybe replacing the word "Cybernetics" with a more  
>>> snappy
>>> word
>>> might be a good start.
>>>
>>> For many people the word "cybernetics" conjures up psychopathic  
>>> robots
>>> bent on world domination. Hardly the word to use when selling  
>>> control
>>> and
>>> communication systems. Unless there can be found a way to make the  
>>> word
>>> "cybernetics" cool.
>>>
>>> I'll leave it at that for the moment.
>>>
>>> I'm going to cut back on posts to this list as I want to  
>>> concentrate on
>>> the Wikkispace. The aim there for me is to attract business  
>>> managers and
>>> others who are interested in the concepts of Cybernetics.
>>>
>>> Any ideas or comments on how we can sell Cybernetics would be much
>>> appreciated.
>>>
>>> Regards
>>>
>>> Frank Wood
>>>
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