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Subject:

Re: Big Bad Modernism

From:

gunnar swanson <[log in to unmask]>

Reply-To:

TYPO-L Discussion of Type and Typographic Design <[log in to unmask]>

Date:

Thu, 14 May 1998 18:27:12 -0500

Content-Type:

TEXT/PLAIN

Parts/Attachments:

Parts/Attachments

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On Thu, 14 May 1998, Randal wrote:
> I hate is what is often referred to as "International Style" -- i.e. big
> business making excuses for cultural stripmining in the name of progress.

Interestingly, multinational corporations and early 20th C socialists had
a common goal--to defeat the remnants of feudalism that passed for
national identities and to promote a view of the Modern that embraced mass
production and a universal culture. The multinationals were just better at
getting it done than the socialists were.

Gunnar

Gunnar Swanson Gunnar Swanson
University of Minnesota Duluth Gunnar Swanson Design Office
Art Department 2213 Dunedin Avenue
317 Humanities Duluth MN 55803-2226
Duluth MN 55812
                                        218/724-9620
218/726-8827 fax:218/724-9621
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