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TYPO-L  January 1998

TYPO-L January 1998

Subject:

Re: Font Peeves

From:

gunnar swanson <[log in to unmask]>

Reply-To:

TYPO-L Discussion of Type and Typographic Design <[log in to unmask]>

Date:

Sat, 31 Jan 1998 14:50:16 -0600

Content-Type:

TEXT/PLAIN

Parts/Attachments:

Parts/Attachments

TEXT/PLAIN (46 lines)

The assumptions of connoisseurship are where Warde's simile starts to turn
to vinegar. She assumes that the reason for both drinking and reading is
the appreciation of that which is judged by experts to be most worthy
and that miming those experts will impart the most value to drinkers (and,
by implication, readers). If one buys her assumptions and follows through
then a candle lit dinner is a waste of wine--one can't see the color.

Acceptance of either the values of connoisseurship or the actions of
connoisseurs without question would lead one to, say, debate the propriety
of the display of cigar bands without considering the notion of sticking
something in your mouth that will guarantee your inabilty to appreciate
the taste of a fine wine. And then, by the way, it will kill you.

Gunnar

On Sat, 31 Jan 1998, Patrick TJ McPhee wrote:
> % Exactly.  The point of the wine is not to look at, but to drink.  The
> % container is there to look at, be that a Crystal Goblet, a green glass
> % bottle or a dirty coffee mug.
>
> Not to a connoiseur, which was what Warde was talking about. The reason a
> perfectly clear glass is preferable to, for instance, a beautiful gold,
> jewel-encrusted goblet with a picture of a rabbit at the bottom is that
> the glass allows you to see the colour of the wine. This is one of the
> most important things to a wine connoiseur. Warde's point is that good
> typography, by her definition, shows off the text to its best advantage.
>
>
>
>
> --
>
> Patrick TJ McPhee
> East York  Canada
> [log in to unmask]
>

Gunnar Swanson                          Gunnar Swanson
University of Minnesota Duluth          Gunnar Swanson Design Office
Art Department                          2213 Dunedin Avenue
317 Humanities                          Duluth MN 55803-2226
Duluth MN 55812
                                        218/724-9620
218/726-8827                            fax:218/724-9621
[log in to unmask]                      [log in to unmask]

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