>> Also, if typographers do their job right, the result SHOULDN"T be
>> consciously noticed.
> Huh? I don't think that's a legitimate objective of typography at all.
>It's like saying if architects do their jobs right, we shouldn't
>consciously notice the materials or arrangement of space, or the use
>contour and shadow. Or that if designers do their job right, we shouldn't
>consciously notice their use of color or grid or paper stock or any of
OK, I have to jump in here. Architecture does not need to be read. This is
not a completely appropriate analogy. Architecture needs to be structurally
sound (like typography) and be aesthetically pleasing according to whatever
criteria is placed on the project (also similar to typography). While these
things are true for typographic design, typography is unique in that it
must be readable given that that is one of the objectives. And yes
readability can be hindered by the design. But remember that we read best
what is read most (think Rudy said this first). So this is an additional
consideration but tremendously subjective and a moving target given
cultural and literacy variances.
The example of blackletter gothic type has been used before.
>> The idea is to enhance the contents, not to call
>> attention to the font choices.
> No. The idea is not to detract from the contents (unless, maybe,
>detraction is one of the themes, but that path leads quickly to Ray Gun and
>sgurd like that -- another topic entirely).
> It is perfectly legitimate for a reader to notice things like font and
>form. If they become barriers to the content, well, that's to be avoided.
>Or are you saying that only designers and typographers are qualified to
>notice these things? What is wrong with a reader sitting down with a page
>and thinking to himself, "My, that is a beautifully designed, inviting
>page. I wonder what font that is?"
Legitimate if that is the objective. Nothing wrong with noticing
typography. Indeed, a typographically enriched audience who appreciates
typographic niceties should be encouraged. Assuming that you want the
reader to actually "read" your design, then I suggest readability be at
least a consideration in design choices. The danger of course is that the
reader focuses more on the look than the content.
Ross Rodgers ([log in to unmask])
Phone: 416.504.3894 Fax: 416.504.6604
iNk/Digital-iNk, 555 Richmond St. W., Suite 504, Toronto, ON. CAN. M5V 3B1