> Also, if typographers do their job right, the result SHOULDN"T be
> consciously noticed.
Huh? I don't think that's a legitimate objective of typography at all.
It's like saying if architects do their jobs right, we shouldn't
consciously notice the materials or arrangement of space, or the use
contour and shadow. Or that if designers do their job right, we shouldn't
consciously notice their use of color or grid or paper stock or any of
> The idea is to enhance the contents, not to call
> attention to the font choices.
No. The idea is not to detract from the contents (unless, maybe,
detraction is one of the themes, but that path leads quickly to Ray Gun and
sgurd like that -- another topic entirely).
It is perfectly legitimate for a reader to notice things like font and
form. If they become barriers to the content, well, that's to be avoided.
Or are you saying that only designers and typographers are qualified to
notice these things? What is wrong with a reader sitting down with a page
and thinking to himself, "My, that is a beautifully designed, inviting
page. I wonder what font that is?"