>Commercial publishers aren't investing in training, or encouraging
>excellence, because they are labour intensive and don't demonstrate
>any benefits on the bottom line. Sloppy epigraphy, failure to
>substitute ligs, primes instead of quotes - all the typographic
>vicissitudes we on this list are constantly complaining of - these
>are, I think, indicative of a 'bulk' approach to text which treats it
>more as a commodity than a discourse....
All of which started with the silly assumption that since it was possible
to capture keystrokes, they were worth capturing. Former typographers were
turned into typographical editors. The grunt work of inserting codes was
passed on to Coders, then later to complex search and replace routines.
SGML promised that one expert could now do the work of ten typesetters,
but it takes all the fun out of it.
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