On May 5, 2011, at 1:33 PM, Guza, Jacob wrote:

> I don't agree. Each age has it's own concept of "futuristic." At least recently it has (in the later decades of the 20th century). A font from 1940 won't look like a 19th century future, it'll just look like the 1940s. 

To the well-versed typophile or other fan of type, maybe so. But to most people, DeVinne Ornamented is outre and Futura is, well, futuristic. Of course, many people still think of Impressionist paintings as modernist-traditional and Abstract Expressionist paintings are pretty much le dernier cri. For Paulo's 19th century person, the futuristic type might have been the new, uncommo sans serifs that were just beginning to appear. Caslon produced "Egyptian," the first sans face in England in 1816 and Thorowgood introduced "Grotesque" in 1832. 

A sampling of other sans: Akzidenz-Grotesk was released in 1898; Franklin Gothic in 1902; News Gothic in 1908; Gill Sans and Monotype Grotesque in 1926; Kabel, Futura, and Neuzeit S in 1927; etc. 


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