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UCD-STAFFORDBEER  December 2008

UCD-STAFFORDBEER December 2008

Subject:

Re: Selling Cybernetics to Business and Managers

From:

Nick Green <[log in to unmask]>

Reply-To:

Forum dedicated to the work of Stafford Beer <[log in to unmask]>

Date:

Sat, 13 Dec 2008 15:02:09 -0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (253 lines)

5 minutes! How about: we monitor all the performance data we can from all 
the components we can, people and machines, sub-systems, and we look at 
deviations from compliance. This produces resilience (resilience through 
"redundant" monitoring- more data than you need). If these are uncorrected 
we escalate the exception report through management with a max. response 
time for each level. If managers can't respond in time we automatically tell 
you. Then tell him about deficiencies in the existing reporting systems and 
the costs of the developments (emphasise the agility everyone needs in cost 
minimizing continuous development which is what he is getting- if it works 
it's out of date) you need to meet this requirement. Emphasise that 
monitoring all data available adds resiilience. e,g. absenteeism in 
maintenance staff and quality of their work. Well you where he fuck ups 
occur. Avoid VMS tech language unless he asks (Years ago one of my bosses 
asked me and he ended up quoting Designing Freedom "Dissolve problems" to me 
and asked me to talk to his wife's Women's Group. He understood the 
principles quite well after that!). Show how by maintaining focus you can 
give a better service that saves money.

Depending on company culture you will need his support to enforce management 
response times or have meetings with managers to agree response times in 
broad categories. Hint at wider applications of the approach!

Best

N.

----- Original Message ----- 
From: "Arthur Dijkstra" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Saturday, December 13, 2008 10:37 AM
Subject: Re: Selling Cybernetics to Business and Managers


Dear all,
In conveying the benefits of cybernetics and VSM we have to consider 
manager's constraints like lack of time and limited background for these 
concepts, but loads of experiences that could be related to VSM and 
cybernetics. (Luc is especially good at this(and many other things as 
well...)).
Pictures, next to spoken and written text, have an enormous explanatory 
power. So I want to propose to jointly develop pictures, diagrams, figures 
etc. These could range from simple high level low detail to high detail low 
level concepts. The usage will depends on the audience, time and interest.

This coming Monday morning I will have 5 mins with the CEO. You can imagine 
the turmoil he is in, in international aviation.
I want to get his attention, and interest that would result in a longer 
meeting allowing to tell more. The CEO has expressed a desire for 'agility' 
and 'resilience'. I want to connect on those interest.
Recursion, autonomy and cohesion and the  way these could be managed are 
important aspects to explain, not in words but in diagrams.

I will work on this, but maybe you have done already this. Lets share them 
and put them on the wikispace.

What would you suggest that I present to my CEO in these 5 minutes ?

Thanks,
Arthur


-----Oorspronkelijk bericht-----
Van: Forum dedicated to the work of Stafford Beer 
[mailto:[log in to unmask]] Namens Leonid Ototsky
Verzonden: woensdag 10 december 2008 21:06
Aan: [log in to unmask]
Onderwerp: Re: Selling Cybernetics to Business and Managers

Frank,
Thanks for the "Straw Dogs" reference.
>From my point of view there are some good thoughts and
some wrong thoughts in this book. The good ones are that humans are just
another species and we cannot control our destiny. The wrong ones are that
there is no such thing as progress. Every biologist knows that there is
progress in evolution, that most recent developments are most advanced.
This is the theory of Severtsov and Shmalhauzen (in Russia). The progress
is in the increased complexity and functional repertoire of organisms.
Human history also shows examples of progressive social evolution. It's
not all straight-forward, but the trend is obvious. Human society is far
from being ideal but it is better than it was.
Suppose the VSM is "a Progress Oriented" too .

Leonid - http://ototsky.mgn.ru/it

> Dear Leonid,
> yes businesses should be aware of those global problems that impact on
> them.
> However I'm a bit wary of the missionary zeal that is becoming apparent on
> this list as regards "changing the world".
>
> I'm suspicous of the visionary trap and many brilliant thinkers succumb to
> it. I'll read book x and think wow this is good stuff, however many times
> the book is marred by the ending chapter(s) describing the author's vision
> for a better world.
>
> For those that feel that might be susceptible to this, I recommend John
> Gray's "Straw Dogs" a brilliant polemic on (I suppose) Humanism..
>
> http://www.amazon.co.uk/Straw-Dogs-Thoughts-Humans-Animals/dp/1862075964/ref=sr_1_1?ie=UTF8&s=books&qid=1228782266&sr=1-1
>
> I agree with you that the bottom up approach is best. I'd be tempted to
> work
> at the lowest level and see what emerges, rather than try and change
> global
> insitutions directly.
>
> Regards
>
> Frank
>
> ----- Original Message -----
> From: "Leonid Ototsky" <[log in to unmask]>
> To: <[log in to unmask]>
> Sent: Monday, December 08, 2008 6:29 PM
> Subject: Re: Selling Cybernetics to Business and Managers
>
>
> Dear Frank,
> Suppose the time has come for business people to understand global
> problems which may effect them . It is not only global financial problems
> but many others (look at my presentation to the WOSC-2008
>  - http://www.ototsky.mgn.ru/it/papers/wosc2008v2.pdf ).
> Suppose it will be good to PR the VSM as a foundation for solving their
> ndividual problems through the more Global VSM approach -
> http://www.ototsky.mgn.ru/vsm/
>
> Best Regards,
> Leonid Ototsky - http://ototsky.mgn.ru/it
>
>>
>> Dear Everyone,
>> How do we package Cybernetics in order to make it appealing to business
>> people?
>>
>> For a start maybe replacing the word "Cybernetics" with a more snappy
>> word
>> might be a good start.
>>
>> For many people the word "cybernetics" conjures up psychopathic robots
>> bent on world domination. Hardly the word to use when selling control
>> and
>> communication systems. Unless there can be found a way to make the word
>> "cybernetics" cool.
>>
>> I'll leave it at that for the moment.
>>
>> I'm going to cut back on posts to this list as I want to concentrate on
>> the Wikkispace. The aim there for me is to attract business managers and
>> others who are interested in the concepts of Cybernetics.
>>
>> Any ideas or comments on how we can sell Cybernetics would be much
>> appreciated.
>>
>> Regards
>>
>> Frank Wood
>>
>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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For the Metaphorum Collaborative Working Environment (MCWE) go to: 
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METAPHORUM eList Archive available at - 
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Archive of CYBCOM eList available at - 
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