Gunnar wrote, exounding on this topic:
> I actually expected less of an attempt to justify the notion of
> masculine and feminine and more of a catalog of typefaces. If 1 is
> ultra masculine and 10 ultra feminine, then Franklin Gothic Black
> would be 2 and Goudy Handtooled would be 7--that sort of thing.
> Does the masculine/feminine thing really work (in type or life)?
> Isn't Futura really gay? Does that make it masculine, feminine, or
Gotta say, boyz and grrls, I just don't understand this concern! (I think
it was Hrant who hrote about it hriginally!)
Human signs and gestures are deeply embedded in social history. In some
cultures, walking a certain way is considered manly and another way is
considered womanly; but in a different society or culture, walking the
'manly' way is considered effeminate, and waling the 'womanly' way is
Our social history has over the years assigned certain looks and styles to
men and others to women. Men in Westernb societies don't wear skirts
anymore, except the royal family of England, and we consider it a blurring
of sexual lines when a man does so. But we don't carry that frame of
meaning over to other societies, like African, Middle Eastern, and Asian
So, sans serif is bold, business-like, industrial, and thus a guy-face.
Scripts are florid, flowing, fluid, and thus a girl-face. Serifs partake of
both, and thus can be assigned by one's preference (textual orientation, as
it were). Italics, because they incline to the right, might be considered
conservative and reactionary, probably more masculine to the extent the
preserver of feminity and defender of the family wants to maintain the
status quo. Or because the diverge from the regularity of the roman face,
because they exhibit the bending and reshaping of the erect letters,
italics maybe regarded as female!
Now, as for a font itself, if I remember correctly, about two years ago on
this list there was a discussion of male and female characters. As I
recall, all the vertical letters, like cap I and T, and even cap Q, were
regarded as male or masculine; and open letters like O, V, and C were
considered female (for all the obvious reasons). Duh!
Maybe, Gunnar, you can assign a numerical value to a font based on how many
male and female characters it contains. Of course, there will be those
characters of indeterminate status that will make the job difficult, or at
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