I had the same reaction initially but the new B of A mark has grown
on me a bit. Paula's Citigroup mark worked right away and continues
to be strong with a bit more familiarity. It's interesting that many
marks that initially get a "so what" out of me (Landor's FedEx, for
instance) turn out to be the strongest in use. I try to look at a new
mark (my own or others') with the question of how I could use it
rather than how I like it as a thing.
>Gunnar Swanson wrote:
>> Bank of America is using a similar ad campaign.
>I think their new logo (I guess it's not new anymore) is a
>total disgrace. The old one was so powerful, with that so
>subtle eagle. Sure, it was getting a little dated, but they
>shouldn't have dumped it for the crap they replaced it with.
>Change for the sake of change sucks.
Gunnar Swanson Design Office
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