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Subject:

Re: Sv: trademarks (was: Jill's sig)

From:

"Rolf F. Rehe" <[log in to unmask]>

Reply-To:

Discussion of Type and Typographic Design <[log in to unmask]>

Date:

Mon, 5 Mar 2001 21:00:29 +0100

Content-Type:

text/plain

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> >>Mmm, perhaps. But other italics might not have the regular, even rythm that
>>>Century italic has; even slope, no-nonsense serifing, sturdy hairlines.
>>>Garamond or Arrighi just wouldn't convey that workerly-ethic. There's
>>>something very Merkin about Century, too.
>
>>I wasn't condemning Century, just Landor's use of it with the FedEx mark.
>>
>Well, I didn't think you were condeming it. I'm really more curious as to
>why you consider it a poorer choice than other possibilities -- which is
>why I wrote why I thought it at least appropriate for its purpose here:
>seen far and close up and large, on trucks or packages; faxed and copied
>into less-than-optimal renderings; etc. It's also an interesting
>counterpoint to the humane geometry of Futura -- sort of a mechanistic
>handwriting.
>
>Gary Munch


Human geometry of Futura? With apologies to Paul Renner (and to
you?), I think it to be bare of any emotion, actually, strictly
mechanistic. An opinion, of course.

Rolf
Design Research International
- Quality and Innovation -


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