I have long documents that:
1. are seldom fully read
2. must make a good first impression (i.e. present the corporate image)
3. have serifed fonts in the body text
4. are oriented to print production to be read in office lighting
conditions (florescent lights) and home medium low lighting conditions
(incandescent reading light).
I am now directed to produce the same document content on a website
where the screen contrast and brightness diminishes the impact of the
The entire effect is unbalanced.
I have thought to use the squint test to match the thin print type to a
thicker version used as screen type to get the same page temperature.
Another possibility is to also select a preferred background color that
is more subdued than plain white but I think this would be less
The problem also involves the use of both HTML and Acrobat formats for
readers to choose between.
The Acrobat format is true to the original printed page but how do I
improve the low quality of the corporate identity.
The HTML format is easier to specify but then most people do not have
the particular fonts that are used.
I would enjoy this becoming a long discussion.