Nope, I'd never downgrade the importance of Dada in influencing design. But
it didn't last. I think current typographic design could have the same kind
of influence, down the ages. That's the kind of blip I meant.
From: Michael Brady
To: Multiple recipients of list TYPO-L
Subject: Re: "WIRED" Magazine design
Date: Thursday, June 13, 1996 6:17PM
I agree with Terri, it's a blip at best. Maybe just a subblip.
Well, I suppose most of the grunge and hard-to-read stuff will look like
and Pluto and all those other fonts we saw back in the days of Discomania.
*some* of it will persevere--the thoughtfully used grunge stuff we see in
the better places, not the derivative simulacra that are the habituis of bad
And give Dada--especially its typography--its due. We all are doing
in the shadow cast by Apollinaire's poetry, Zurich Dada, the Futurists, Max
Ernst's collages, and the layered images of Cubism. Not to mention Jasper
Not a blip, that Dada stuff.
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