*Apologies for cross-posting*
A new Irish public awareness campaign will go live on 18th March to coincide with European Media Literacy Week (18-22 March), to help people identify sources of information that may be unreliable, as well as deliberately false or misleading information. The campaign will call on people of all ages to Be Media Smart and Stop, Think, and Check that information they see, read or hear across any media platform is reliable.
The ‘Be Media Smart’ campaign is an initiative of Media Literacy Ireland (MLI), a network of volunteer members, facilitated by the Broadcasting Authority of Ireland, working together to empower people to make informed media choices about the media content and services that they consume, create, and disseminate across all platforms.
The campaign concept, based on the idea that, in the same way that there are ways to check the provenance of our food, there are ways to check the provenance of our information.
The ‘Be Media Smart’ campaign comprises of:
• A ‘soft’ launch of the TV ad at half time in Croke Park during the All-Ireland Senior Club hurling and football finals on St Patrick’s Day, organised by TG4.
• An advertising campaign consisting of 1 X TV ad and 2 X radio ads which will run from 18th March until 7th April. The TV ads will be broadcast on RTE, TG4, Sky, Virgin Media Television and Community Television. All ads are available in both Irish and English.
• A social media campaign - on Twitter, supporters are asked to use #BeMediaSmart and #EUMediaLiteracyWeek and tag @medialitireland. On Facebook, supporters can mention @bemediasmart and like the Be Media Smart Facebook Page at: https://www.facebook.com/bemediasmart/.
• A nationwide PR campaign coordinated by NewsBrands which will consist of a campaign newspaper ad made available to all national and local newspapers.
• A poster campaign within the Library Association of Ireland network.
All of the above will point the public to a dedicated campaign website www.bemediasmart.ie which will provide consumer advice in the form of tips and a range of resources from partners in Ireland and abroad. True cross-sector collaboration has made this campaign possible. Some of the key organisations supporting Be Media Smart include:
• Learning waves
• Library Association of Ireland
• National Adult Literacy Association
• National Youth Council of Ireland
• Near TV
• Office of the Press Ombudsman
• Virgin Media Ireland
Key contacts for further information:
For more information on MLI or the Be Media Smart campaign please contact:
• Martina Chapman, MLI and Be Media Smart Coordinator, [log in to unmask]
• Philip Russell, Library Association of Ireland, MLI [log in to unmask]
For media enquiries relating to the Be Media Smart campaign please contact:
• Breda Brown, Unique Media, (087) 2487120
• David Clancy, Unique Media, (01) 522 5200